• We play offence. All of the time.
  • We lead by example and seek to take the initiative. We don’t wait to be asked.
  • We get **it done!
  • We build agile processes, challenging ALL conventional ways of thinking.
  • We seek to push ourselves to where we feel comfortable.
  • Our business is about being more than we are.
  • Social impact is our North Star. 
  • We don’t take s**t from anybody!
  • We assume nothing.
  • We want to have a good time. Life is too short.
  • We help others achieve their potential.
  • We Make sure people keep their promises to us.
  • We support each other and each other’s dreams and aspirations. If this means their ultimate goals lie being elsewhere, we seek to support them.
  • We aim to leave sustainable, positive impact to our fellow humans and our planet.
  • We actively discourage corporate politics and the blame game. We discourage bureaucracy.
  • We don’t intentionally make promises that we cannot keep.
  • We seek to do right, in a commercial and fair way.
  • We always seek to innovate with our products and our business.
  • We know that if do the right things, we will make make money automatically.
  • We own up to mistakes and fix them quickly. We’re all human, we all make mistakes.