A FAMILY AFFAIR

Our gift cards run on the Mastercard rails, but you’re buying from a family company. We are the story of two best-friends who trained as chartered accountants together, more like brothers, who started small with a big idea 10 years ago. And here we are today, with a wonderful team behind us, helping you give their perfect gift.

PERSONALISE NOW VIRTUAL CARD

WHY DID WE DO IT ANYWAY?

The corporate line would be to say is after constantly receiving unwanted gift cards, we realised there was a gap in the market for a spend anywhere gift card. And while this is true, it’s not the reason two chartered accountants and best friends (Thish & Andy) did it.

In truth it was Thish’s idea. He was working in insolvency and each time a retailer went bust, the gift cards they’d already sold became worthless. He didn’t think that was fair, and that’s where it all started.

THE BIG CORPORATE LIFE WASN’t US

We’d trained together as chartered accountants and became best friends. Now we hit our thirties, with 5 kids between us and counting. Thish is in a director in a NYSE-listed investment bank. Andy’s sales director of a UK consumer business, having previously been their FD. And while we like it, we didn’t love it. Really we’re just wide-boys from South London, and always wanted to run our own thing.

TIME TO QUIT

So we quit our jobs, had some awkward conversations with our wives about the loss of good, regular pay checks and off we went. Their Perfect Gift was born as Love From Me, Their Perfect Gift in 2014 with £20,000 in the bank. In October 2015 we raised £150,000 seed investment from friend and family, and we launched our first gift card in March 2016. In October 2016 we raised some more investment, but to date we’ve raised and invested less than £250,000. Yep, we boot-strapped it. We’re accountants, so we know how to look after cash!

TIME TO QUIT

We’ve survived everything this industry could throw at us – including twice our card issuing bank going bust! But you know what, we’re still here and we’re stronger than ever. And it taught us to have back-up plans for the back-up plans. So when the latest surprise came, we were ready and it hardly registered!

WE ARE NOT ALONE

The big thing we’ve always had is the support of some wonderful people. Emily was with us from almost the start, keeping our customers happy. Smit came on board and without him the back-end stuff would have crashed more times than we like to think. And our investors aren’t just investors. They are friends, and they’ve willed us to succeed all along, but not to make a return. Because they wanted to see us bring our dreams to reality.

So this is for them, and all the people over the years that have spent time working with us, putting up with us, and generally watching our backs.

Thank you all, and here’s to the next 10 years of Their Perfect Gift.

WE’VE BEEN UP FOR A LOT OF AWARDS TOO, WHICH IS NICE…

WINNER


BEST PREPAID PRODUCT 


The Card & Payments Awards 2018.

CATEGORY FINALIST

 

BEST LOYALTY INDUSTRY INNOVATION

 

The Loyalty Magazine 2018.

CATEGORY FINALIST

BEST PAYMENT INITIATIVE

 PayTech Awards 2018

CATEGORY FINALIST

Best Consumer Funded Payments Programme

The Emerging Payments Awards 2018 

CATEGORY FINALIST 

BEST INCENTIVE CARD OR PROGRAMME

Emerging Payments Association 2017

CATEGORY FINALIST

 BEST INCENTIVE CARD OR PROGRAMME 

Emerging Payments Association 2016

FINALIST 

Best Prepaid Product

The Payments Awards 2017

CATEGORY FINALIST 

Best Business 

The Reward Awards, by Reward Strategy Magazine 2018

HIGHLY COMMENDED  

Entrepreneur of the Year 

The Incentive Awards 2019

CATEGORY FINALIST 

Best Use of Prepaid

The Incentive Awards 2019

CATEGORY FINALIST 

Best Prepaid Card Solution

The Payments Awards 2019

CATEGORY FINALIST 

Best Online Business 

The Growing Business Awards 2019

CATEGORY FINALIST 

Best Employer

The Rewards Award by Reward Strategy 2019

CATEGORY FINALIST 

 Best On-line Retailer of the Year

Amazon Scale-up Awards 2020

TOP 100 

UK Asians in Tech

2017