Why is an activation fee charged?

Our cards can be used anywhere that accepts MasterCard Online & in-store. This incurs transaction costs: load fees, residency fees and processing fees.

Therefore we need to charge a one time fee to cover the various financial services costs associated with a product like ours.

Most other gift cards are tied to one or a limited number of retailers, so your choice is limited. These cards are funded by the retailer profit when the card is spent. Ours is not

The load element of the card is held in a ring fenced account for 12months. After this time, dormancy fees are charged against the balance, unless we are instructed to move any remaining balance to a new card. Fees will apply.